Have you ever pondered why your ad RPMs vary throughout the year? This fluctuation can be a source of both wonder and annoyance for publishers. At times, you might notice a dip in ad revenue RPMs, only to see them hit record highs shortly after. With September ushering in the end of summer, it’s crucial...Read More

As the final quarter approaches, advertising budgets soar to unprecedented heights, promising substantial revenue avenues for publishers. The festivity of the holiday season compels advertisers to amplify their budgets to capture the attention of eager shoppers. The resultant effect is a heightened rivalry in the programmatic sphere. This rivalry propels greater CPMs and fill rates,...Read More

A Brief History of Ad Viewability In the nascent stages of advertising, visibility was synonymous with prime billboard spots or premium TV slots. The digital age, however, reshaped this concept. Ad viewability, especially with the rise of video ads on web pages, has emerged as a decisive metric. This evolution was driven by a collective...Read More

In today’s fast-paced digital world, the way businesses communicate with their customers has drastically evolved. Gone are the days of static images and text ads being the primary medium for brand messaging. Now, it’s all about video content. At AdSight, we’ve seen firsthand the incredible impact video advertising can have on brand recognition, conversion rates,...Read More